A 30-day content plan for Instagram and TikTok

Most brands struggle with social media for one reason: no plan. They post when they remember, run out of ideas and stop. A simple monthly plan solves this and keeps your brand visible every week.

Set your rhythm

For most small and growing businesses, four to five posts a week across Instagram and TikTok is enough. Consistency matters more than volume. Pick days and times you can keep up.

Week 1: Introduce yourself

• A short video introducing your team or founder
• Your story: why the business started
• A behind-the-scenes look at how you work
• A carousel explaining what you offer

Week 2: Teach something useful

• Three quick tips related to your industry
• A common mistake customers make and how to avoid it
• A short "how it works" reel
• Answer a frequently asked question

Week 3: Show proof

• A before-and-after or project showcase
• A customer review turned into a graphic
• A day-in-the-life of a project
• Numbers or milestones you are proud of

Week 4: Invite action

• A limited-time offer or free consultation
• A poll or question to start conversations
• A recap of the month
• A clear call to message you or book a call

Turn followers into enquiries

Add a clear link in your bio, reply to every comment and message quickly, and mention how people can contact you in your captions. Track which posts bring messages, then make more of those.